University of Arkansas

For more than a decade, superdeluxe has partnered with the University of Arkansas to create branded merchandise that goes beyond giveaways.

As a licensed, local partner, we collaborate closely with departments, colleges, and programs across campus to deliver merch that strengthens culture, celebrates identity, and builds genuine connection.

In a university setting, merch has to work harder. It needs to represent institutional values, speak to diverse audiences, and feel relevant across campuses, departments, and generations. Our approach treats merch as a strategic tool, not just a product. We align with each group’s goals to create thoughtful, well-designed pieces that people actually want to use, wear, and keep.

By acting as partners rather than vendors, we help the University of Arkansas show up consistently and intentionally, from move-in day to milestone moments and everything in between.